18. One of the worst marketing ideas I've ever seen.

I think they are trying to include humour - but there's no irony and it doesn't work. For a company that's trying to appeal to the middle class this looks like the work of the old door to door salesmen fleecing the working classes.

'Convert your friends into cash'

says mail order catalogue people Boden.

and how much in cash are your friends worth? Exactly £2.50 But they are worthless if they are already on the Boden database, as Boden only pay you for selling to them the personal details of your friends they haven't yet captured on their computer database.

as Boden say "Make sure you get the most out of your friendships."