10. What's A Real Brand

Each supermarket obviously doesn't own it's own factory for the manufacturing of all of its own label products such as; beer, wine, baked beans, toilet roll, soup, tinned fruit etc, so who makes it?

I'm surprised no one has started (a no doubt anonymous) website that lists the own label products that are actually the same as branded products but with the cheaper label on...?

Surely this would be the obvious way for anti-consumers to break down the power of brands.