8. Do what everyone else does but be yourself!?

Noticed the latest marketing trend to make you buy something everyone else has? Buy it but adapt it to reflect your own personal style, coolness or taste! Gap and Starbucks (design your own coffee!!?) are leading the way with the new method to make you buy mass market products.

what next? Buy a CD and choose the order you want the tracks (or is that the IPod USP?) Why not buy a book and change the order of the chapters to show how cool you are.....